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"Big data ferocious wave from the early data first, to dynamically adjust the mid, to late precision-guided, Big Data technology is slowly changing the ecological environment of the television industry." The 23rd China International Broadcasting in the recently held TV Information Network Exhibition, many people in the industry told reporters.
"Big Data is bit by bit to penetrate into all aspects of the television industry, followed by production of the program is necessarily subversive and industrial structure change." Professor Chai Jianping Deputy Minister Science and Technology Department of Science Communication University of China, said how much Dimension comprehensive scientific evaluation to measure the level of cultural media industry? How to predict the future trends? On how to deal with the problem solved? Big data technologies are opening another new era for the development of China's media industry.
Break ratings fraud of the storm
Industry insiders, ratings are a measure of the success of a television program, whether advertisers will choose to invest their key indicators. In order to make their own programs can have a better viewing results in order to receive financial support, some television producers will choose the result of human intervention ratings, changes in the data sample.